BlueScope Steel ‘Our Recovery Our Spirit Our Future’ video
Written on Thursday, November 9th, 2006 by Kine Graffiti :: 1 comments to this post
‘The best laid plans of mice and men oft gang awar’ an adage that was comprehensively demonstrated when fire turned the mass of switch gear and cabling directing power to BlueScope’s Western Port hot steel rolling mill into a charred, molten mass.
Fortunately no one was injured in the accident but the damage was so extensive that the other mill - the one that produces rumors - was soon up and running at full capacity, suggesting that the entire Westernport operation might be shut down with the loss of around 1,400 jobs.
As it happens, that was - at least for a while - an option that Bluescope management considered but the determination of everyone at the plant to make the sacrifices necessary to get it up and running again, in the shortest possible time, convinced the boardroom to supply the breathing space and the not inconsiderable amounts of money necessary to get the job done.
From total destruction to total repair and reopening in around eleven weeks was a truly awesome achievement on the part of everyone involved at Westernport. And everyone involved meant virtually every employee from the M.D. to the cleaners.
For the workers at Westernport the most tangible reward was keeping their jobs but it was an effort that the company’s management thought worthy of recognition and recollection in the years to come.
So they called in Kine Graffiti to film interviews with the widest possible selection of the ‘recovery’ staff and combine that with footage of the aftermath of the fire and the final stages of reconstruction less that three months later.
The very fact that we were recording the real stories of the real people involved seemed to provide a conduit for a lot of the pent up anxiety that accompanied the disaster to dissipate and although ‘counseling by camera’ wasn’t our original intention
or brief, it was a very worthwhile by-product. In fact, we went on to produce a number of programs for a number of purposes from the material we filmed. But the first and most important presented all the stories from every corner of the plant - and everyone got a copy.
Related Posts:
Post Comments Here » 1 comments to this post
Check the Categories below for more on BlueScope Steel
More from Corporate Video Productions, Case Studies, Australian Publically Listed Companies Categories
« Food Innovation Grants from the National Food Industry Strategy NFIS :: Video Production Facilities »
November 14th, 2006 at 10:10 pm
[…] Amongst our most recent corporates are a series of internal communications productions for Bluescope Steel, a collection of exporter case studies for Austrade, agribusiness project profiles for Timbercorp and Great Southern Plantations. […]