Kine Graffiti produced the Food Innovation Grants videos for the Federal Government’s National Food Industry Strategy
Written on Thursday, November 9th, 2006 by Kine Graffiti :: 1 comments to this post
Innovation isn’t quite the same as invention and yet in spirit, they can be very close to synonymous.
The National Food Industry Strategy [NFIS] is a body created by the Federal Government to provide support and encouragement to Australian companies - large and small - with the innovative spirit in abundance and the determination to ensure their new approach to food and food marketing captures new overseas markets.
The NFIS’s support has come in a variety of forms but one of the most successful has been the FIG or Food Industry Grants, which provide the financial bridge necessary to take a promising new Australian food industry initiative or process to the wider world.
Over the last few years Kine Graffiti has had the privilege of interviewing these often passionate innovators and filming the tangible expressions of their innovative spirit - be it something as apparently simple as a new package that allows its product to fill every square millimeter of a shipping container, to something as sophisticated as a specialized electronic sensor that assesses the quality of unopened corn.
In conjunction with some quite sophisticated and appealing graphics of our own - that showcase the each award and provide clear and simple explanations of often complex processes - we’ve put together a bunch of succinct and appealing stories, for each series of FIG awards, that celebrate the achievements and explain the imaginative but profoundly practical minds behind some of our most successful food exports.
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